University of Georgia
The University of Georgia Center for Continuing Education's web presence was patched together under several different domains using various first generation web technologies. By the end of the project, the sites were significantly easier to maintain and according to their webmaster, their traffic increased by 30-40%.
Joe Cafiero, Webmaster at the University of Georgia Center for Continuing Education, discusses the University's experience with Mediacurrent and his thoughts on Drupal.
Simplify maintenance: At the start of the project, The University of Georgia needed to edit several individual domains to be able to update their websites. Drupal's multisite feature brought the sites under one domain, making content management much more efficient.
Increase registrations: Collectively, the sites needed to drive more registrations to the UGA Center for Continuing Education classes and conference center lodging. We accomplished this by building 3 new portal websites, all under the same codebase, that were targeted to their buyer personas.
Content synching: It was critical to maintain a production site while supporting the development of the new site. This was a challenge as the development content had to stay in sync with what was being created on production. Mediacurrent provided a seamless workflow solution for content administrators using advanced filtering and publishing options to allow logged in users to view and edit content transparently from the outside.
Simplifying content types: Maintaining a large number of content types was not desirable. Mediacurrent designed a master content template for courses that allowed the flexibility the University of Georgia required to accommodate variable needs for fields and access.
To ensure that the website was appealing to all of their buyer personas, Mediacurrent built a total of 3 new portal sites, each with their own unique design. This allowed users to seamlessly switch across multiple user interface designs based on the selected portal, allowing The University of Georgia Center for Continuing Education to target students, business professionals, and newly engaged couples.
Working from the goal of simplified and reusable content structure the Georgia Center project made heavy use of Views, Context, the custom SubsiteTheme Switch, and Panels. This combination allowed allowed a great deal of flexibility in the UI and output presentation for pages.
The University of Georgia Center for Continuing Education (Georgia Center) web presence was patched together under several different domains using various first generation web technologies. Collectively, the sites needed to drive more registrations to the Georgia Center's continuing education classes and conference center lodging. Drupal's multisite feature brought the sites under one domain, making content management much more efficient. Mediacurrent designed and themed the sites with multiple user interface designs that target a diverse mix of students, business professionals, and newly engaged couples.