Aspire Drupal Case Study


Spearheaded by entrepreneur and NBA Hall of Famer Earvin “Magic” Johnson, in partnership with UPtv, ASPiRE delivers enlightening, entertaining and positive programming to African-American families that includes movies, documentaries, short films, music, comedy, visual and performing arts, and faith and inspirational programs.

Video Interview

Philip Manwaring, SVP Strategic Planning, Research, and Technology at UPtv, discusses ASPiRE, the new television network from Magic Johnson Enterprises, and their experience with Mediacurrent.

Project Goals
Create a high quality website with a fast turnaround: By leveraging the strengths of contributed Drupal modules such as Feeds to power the site’s programming schedule and the contributed responsive base theme Omega, Mediacurrent was able to efficiently deliver a site that appears highly customized under a very tight timeline. 
High traffic: The network’s new Drupal 7 website stood up to a launch-day marketing blitz that included promotional appearances by Magic Johnson on the Today Show, CNN, and MSNBC.

“It has been a long-held dream of mine to launch a television network that offers viewers inspiring and positive portrayals of African-American lifestyles, accomplishments and talent, while also creating opportunities for the next generation of artists and storytellers,” said ASPiRE Chairman and CEO Earvin “Magic” Johnson. “My vision for ASPiRE could only become a reality with a group of visionaries and bold charter brand partners, The Chrysler Group, L’Oréal USA, Nationwide Insurance, Coca-Cola and Walmart. I am thrilled to have UPtv as my partner along with our affiliate partners Comcast, Time Warner Cable and FAVE TV to help make this dream come true."

ASPiRE expects to be available in over 12 million homes by the end of 2012 and in 20 to 30 million homes by the end of 2013.

Additional Resources the first state portal in the country to be powered on Drupal. 

Manhattan Associates turned to Mediacurrent to meet the challenges of an existing Drupal 6 site that lagged in performance and functionality. 

Customer quote

"Having worked with Mediacurrent for two years now, the choice of partner was an easy one. Once again, Mediacurrent did not let us down and delivered a site worthy of the unique and inspiring brand that Mr. Johnson envisioned. The site launched on time and to a very positive reception from key stakeholders. Not only does it look good, but manageability and workflow are all first rate- a critical concern for our online team when taking on a new site of this complexity. Overall I could not be more pleased Mediacurrent’s professionalism and partnership driven approach and look forward to continued work together as we move ahead."
Philip Manwaring
SVP Strategic Planning, Research, and Technology