For a website to work, buyers need to find it and take action. Visitors become leads, buy products, and subscribe to newsletters. As each stage converts into the next, every conversion should trigger a new series of events. This is where the Thank You page comes into play. 

Blog Image for Lead Scoring - An Underused Tool in Marketing Automation

At a recent marketing automation meetup, we were round-tabling areas where

Foremost among the varied responsibilities of a marketing team is "filling the funnel" with new, qualified prospects.

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