Digital Strategy

Digital Strategy

Our digital strategy team focuses on understanding your audience, your competitors, and the digital landscape of your business. That way when it comes to building or marketing your Drupal website, we know your unique value proposition and how to position your company to receive the maximum ROI on each digital initiative. 

Our First Deliverable: Strategic Analysis

It all starts with research and planning to make sure that your messaging is going to inspire action in the right people. After getting to know you and your ideal client, we report back with the following documentation that will serve as the foundation of your marketing plan:

  • Competitive analysis 
  • Buyer personas
  • Content audit gap analysis 
  • Content brief and style guide 
  • Marketing automation integration audit 
  • SEO audit and keyword research 
  • Editorial calendar
  • Metrics and goals
On Going Marketing and Support

We know that no two clients are the same, so we customize each phase to match what makes sense for you and your internal team. Here are some of the foundational elements that most of our clients turn to us for each month:

  • Articles and pages that are search engine optimized
  • Email campaigns
  • Social media updates
  • Lead generating landing pages with downloadable content
  • Analytics and reporting focused on ROI and conversions
  • Consultation and campaign generation
Marketing Automation Integration

Besides consultation and strategy when it comes to Marketing Automation, we can also help you seamlessly integrate your existing CRM platform into Drupal. While we can work with any module, we take it a step further by maintaining the most well known Marketing Automation Drupal modules including:

  • Eloqua
  • Pardot
  • Silverpop
  • Hubspot
  • Evergage

Case Studies