Mediacurrent's Design and Strategy Work Showcased in W3 Awards
When it comes to helping organizations architect highly impactful Drupal websites, there’s one thing we know for sure: good things happen at the intersection of data and creative. That’s why Mediacurrent is excited to be recognized with two W³ Awards for our development, design, and strategy work on the websites of CARE Action! Network and Travelport.
GOLD AWARD - Travelport.com (Structure and Navigation)
We cut out redundant pages to optimize conversion paths, rearranged calls-to-action, and modified Travelport’s information architecture to improve navigation and search options, all to create a gold-medal winning user experience. For more about Mediacurrent’s approach to improving information architecture across an international enterprise organization, check out our case study about Travelport's Drupal journey.
SILVER AWARD - CARE Action! Network (DesIGN)
Category: General Website – Activism
Our design layout mixes high-impact images and short videos to make an emotional impact. To be sure the design speaks to activists and skeptics alike, we created targeted user personas. See how Mediacurrent designed a new website to drive membership and donations in the CARE Action! case study.
“This is a gratifying commendation of Mediacurrent’s ingenuity and data-driven strategy, design and UX methodology. We’re grateful and humbled to have been distinguished from a competitive applicant pool of nearly 5,000 entries for the work we do.”
- Mediacurrent co-founder Dave Terry
about the awards
The W³ Awards honors excellence on the Web and recognizes the creative and marketing professionals behind award winning Websites, Web Video and Online Marketing programs. The awards are judged annually by the Academy of Interactive and Visual Arts.
“We were once again blown away at the creativity and quality of this year’s entrant. As our connected world continues to expand in new and exciting ways, our winners are a true testament to the power of Web creativity around the globe,” said Linda Day, the director of the IAVA. “On behalf of the 750+ members of The Academy of Interactive and Visual Arts, we salute the talents and high level of execution our winners display and commend all of this year’s entrants for their dedication and commitment to online excellence.”
Visit http://www.w3award.com for a complete list of W³ Award Winners.